Due to lack of information, suppliers, manufacturers, sales people and customers often have an incomplete understanding of what the real demand of an order is. This game outlines the importance of information sharing, supply chain management and collaboration throughout a supply chain process. The game represents a supply chain with a non-coordinated process where problems arise due to lack of information sharing. It reflects a role-play simulation where several participants play with each other. The beer distribution game (also known as the beer game) is an educational game that is used to experience typical coordination problems of a supply chain process. ![]() Recommended for graduate students, members of the business management community Multiple teams with a minimum of 4 playersĦ0–90 minutes another 60–90 minutes for debriefing
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